The new Kodak Moment is when your customers change, and you don’t.

Our article title was inspired by a post by Brian Solis where he points out: There was a time when the words, “Kodak moment” meant something powerful and nostalgic. They were the epitome of a brand and the relationship between consumer and product. Today, the Kodak moment means something completely different. From now on, the […]

How to measure multi-channel marketing across the customer journey

One of the main challenges facing medical device and pharma companies is how to ensure all tactics being used across a multi-channel marketing strategy are being used effectively whilst augmenting the sales reps and MSLs face-to-face relationships with valuable insights. Creating a data-rich analytics dashboard that includes relationship and sales data will go some way […]