Losing your head over headless?

We see plenty of challenges faced by clients within the Pharma sector when it comes to managing content across multiple websites, various additional channels and across territories where each has their own desire to localise communications… What a nightmare! As if the job of the marketers isn’t hard enough anyway with all this siloed content. […]

Winning with data

As we race to introduce more chatbots and marketing automation platforms, the desire to produce personalised content across multiple channels grows. Maybe it’s time to step back and ask if our data is smart enough to drive improved customer experiences. Technologies are becoming smarter with machine learning and the likes of IBM Watson and Adobe […]