The new Kodak Moment is when your customers change, and you don’t.
Our article title was inspired by a post by Brian Solis where he points out: There was a time when the words, “Kodak moment” meant something powerful and nostalgic. They were the epitome of a brand and the relationship between consumer and product. Today, the Kodak moment means something completely different. From now on, the […]
Winning with data
As we race to introduce more chatbots and marketing automation platforms, the desire to produce personalised content across multiple channels grows. Maybe it’s time to step back and ask if our data is smart enough to drive improved customer experiences. Technologies are becoming smarter with machine learning and the likes of IBM Watson and Adobe […]